4Wall Entertainment rents, installs, and sells lighting equipment to venues that need entertainment lighting, such as theaters, concert halls, and seminar auditoriums. They’ve worked on some really high-profile projects such as TV’s So You Think You Can Dance and lighting for Hello, Dolly! at Ford’s Theatre in Washington, DC and Hakkasan nightclub in Las Vegas, NV. They also sell lighting equipment at UsedLighting.com, their e-commerce store. This means they’re communicating their services and equipment to a large audience. Show business isn’t easy. Like many companies in the theater, 4Wall Entertainment spends a lot of time getting their name out to customers, including at trade shows and events and through contests and giveaways. But after exhausting the traditional swag such as pens, t-shirts, mugs so they decided to upgrade to flash drives. We got in touch with Luke Lytle, who works in the Marketing department, to see what the response has been.

Give-A-Ways at Trade Shows: Give the People What They Want

The idea is to impart your company’s information, in a format your customers will appreciate on a platform they’ll actually use. With iPromo flash drives, Luke says “We still have a lot of the other giveaways, but the flash drives are our most popular.” 4Wall and UsedLighting each have their own custom flash drives with information preloaded onto the drive. “We give these out at trade shows, events, with orders, contests and giveaways in general. In the past we had flash drives with our logos printed on them which were a good giveaway that people liked. Once we had the 3D versions made though, the response has been fantastic. It has been great to hear the reactions and comments as people realize that they are flash drives. Besides giving away the flash drives, 4Wall also uses them for sales presentations. “We upload the information we are using to the flash drive and give it to the client when we make the presentation. It is a good way to reinforce what we just presented. “

The iPromo Difference

4Wall Entertainment and UsedLighting.com are able to target their audience more effectively, streamline their marketing approach, save time with preloaded flash drives, and the environment. Get started building yourcustom 3D drive today Here’s the full text of our interview: Please describe your organization and what it does. 1) 4Wall Entertainment is an Entertainment Lighting company that rents and sells stage and theatrical lighting equipment. We rent, install, and sell equipment to Theaters, Churches, Concerts, Seminars, and any other venues that require entertainment lighting. Some of our recent projects have been Blake Shelton “Ten Times Crazier Tour”, “So You Think You Can Dance”, One Republic “Native Tour”, Hakkasan Night Club, “Hello, Dolly!” at Ford’s Theatre, and more. We are able to maintain the highest quality of rental equipment by selling off and replacing the equipment on our E-commerce website UsedLighting.com. Whats your role and how do you fit in w/in the organization? 2) My role within the company is Marketing and Graphic Design. I am based in Las Vegas and work with our 5 nationwide locations in designing and printing custom swag, flyers, banners, signs, web & print ads, and more for them to use. I also update both 4Wall.com and UsedLighting.com on a daily basis. What is the main use of the flash drives that you got from us? 3) We actually had two flash drives created, one for 4Wall and one for UsedLighting.com. We give these out at tradeshows, events, with orders, contests and giveaways in general. In the past we had flash drives with our logos printed on them which were a good giveaway that people liked. Once we had the 3D versions made though, the response has been fantastic. It has been great to hear the reactions and comments as people realize that they are flash drives. Before you started using flash drives for this need, what were you doing? 4) Before and besides flash drives we have used pens, t-shirts, coffee mugs, etc. We still have a lot of the other giveaways, but the flash drives are our most popular. Besides the main use, do you use the flash drives for any other purposes? 5) We actually use the flash drives when we have presentations to potential clients. We upload the information we are using to the flash drive and give it to the client when we make the presentation. It is a good way to reinforce what we just presented. We also use them in house with our lighting consoles that use flash drives to create and upload show designs to. What was the best part of your experience with us? 6) The best part of the experience was the quick and free design to see how our logo would look in 3D. We actually had a pre-production proof made first so we could see it in person. The process was very smooth and quick.